When I was in high school, I use to see my friends shop online frequently. They made me question why they trusted those online websites. I did not trust them because my father use to warn my sibling and I from online shopping, and processing the credit card number in random websites. His worries resulted from the large number of fraudulent activities that were taking place online.
Buying online has become one of the things that facilitate our lives; and this has flourished and spread largely for E-commerce in the last decade. Many of us use the Internet to purchase books, gifts, electronics, and even pay our bills, such as the utility (water and electricity) bill, cellphone bill, internet bill, and the many other transactions that can be done easily online via electronic payment.
WHY DO PEOPLE PREFER TO SHOP ONLINE ?!
I cannot deny the pleasure of shopping with friend; they help me choose what is the latest style in clothing, accessories, and even home decor. However, the attractive deals that stores have to offer are sometimes out of our budget, and out of our reach. As a result, we usually resort to online shopping. From my point of view, shopping online is a great alternative to shopping in malls, since it gives us the best offers without the hassle of annoying crowds, line ups, and lack of parking spots.
Statistically, a great percentage of individuals prefer online shopping. For your information, the figure below displays those statistics as to why people love to shop online. The statistics were collected by Ecommerce Statistics – fortune3.
ON THE OTHER HAND,
Some people still do not trust these electronic services.some of them, my father, he is from the old generation where people in the past all their purchases manually, by going to stores and pay in cash. Also, it is because they hear about credit card thefts from random online sites, or individuals stealing someone else’s credit card number, and many other well known risks such as identity theft. Clearly, they have the right to worry since this exists in many different unsecured websites.
WHY ARE SOME PEOPLE AFRAID OF ONLINE SHOPPING ?!
There are many reasons for why many people are afraid of purchasing stuff online. One of them is the huge number of fake online stores who steal credit card information. This is one of the biggest risks that comes with shopping online. Many online stores are not REAL stores; they attract people with fake sales and deals in order to access their credit card information, and use it for themselves. I am a victim of these fake stores because I once purchased a textbook online, and I did not even receive the textbook. Fortunately, my bank locked my credit card before any further damage could be done.
Moreover, some online stores post pictures of a products that attract us; however, when we receive the product after purchasing it, it looks different than that picture. One time, a friend was talking to me about her experience in shopping online. She told me that products could be cheaper; however, some of them have bad quality, which usually the sellers do not mention about it in their product’s description.
Furthermore, the shipment process time can sometime take forever. Or worse the product has an additional shipping fee that raises the overall cost of the transaction. Therefore, it becomes cheaper to just shop in the stores at your neighbourhood. Last semester I ordered Marketing loose leaf textbook from Pearson, I did not receive the book until the end of the semester. Lastly, some stores do not have a returns or refund policy, which means you are stuck with their product.
The graph to the right shows statistics about people’s attitude towards online shopping. This statistic relates the shopper’s attitude towards online shopping to their household income. The orange bars show the percentage of customers who do not like to give out their credit card number, or personal information. The blue bars show the percentage of customers who prefer to see the product before they buy it.